Digital Platform "Ich liebe Käse"
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WHAT: Relaunch of the digital platform Ich-liebe-kaese.de. Find a new structure and define relevant contents. Several campaigns, promotions and productions connected with social media channels.
HOW: Create a digital platform where cheese-knowledge, -inspiration and -enjoyment comes together; establish ILK as the cheese expert on the market. Build an appealing roof for Savencias well known brands such as Géramont, Bresso, Fol Epi, Saint Albray,... and provide beneficial service tools for customers.
WHO: Savencia and SYZYGY. My work included: digital concept, strategy support, wireframes, shootings, storytelling, content planning + producing, CMS.
WHEN: The relaunch was in Dec. 2016, ongoing projects till June 2018