REWE: Green Farming

WHAT: Concept & Communication around the opening of the sustainable supermarket REWE Green Farming – To bring it into the media and charge it strategically and emotionally. Name, Logo and Claim development, create a new Look & Feel and tonality for Communications, ideas for activation and awareness, concept and design the visitor center within the market. 

HOW: Creating a new subbrand with an appealing and unique Look & Feel. Find relevant story hooks and wrap them into activation ideas to get covered in PR and media. Develop quickly understandable contents for the visitor center and equip it with desks, steles and videos. To inform and entertain – inside and outside the market.