Nikon Heart Exhibit

WHAT: Interactive exhibit: a rotating heart consisting of 100 monitors, in total 6x6m in size. It shows brand movies, moods and selfies taken by the visitors. To get more information, pictures and watch a trailer about this project visit madhat.de

HOW: “At the heart of the image”: The appealing and eye-catching exhibit encourages the visitors at 8 user interface panels to take selfies which are shown on the heart immediately. Pictures can be sent or shared on social media.

WHO: Nikon Europe, Jung von Matt and madhat. My work included: concept support, graphic design support

WHEN: 3 months of processing for Photokina 2012