Launch Campaign: Kia Optima Sportswagon
WHAT: Marketing campaign including the pre-launch (curiosity phase), webspecial, 360° virtual test drive, banner ads, social media measures, newsletter.
HOW: Introducing the car by showing first pictures and name some key features to get people’s interest (curiosity posts). Create and link the different communication media to give a complete and individual brand experience with relevant content and a high recognition value.
WHO: Cooperation of Kia, Innocean and HdS. My part included: concept development, social media creative content, subproject management
WHEN: 4 months of processing, campaign was launched in June 2016.