Audi Exhibit at IAA
WHAT: The interactive exhibit for Audi at the IAA Frankfurt in Germany (International Automobile Exhibition) consists of a 7m long desk including several multitouch screens to navigate through information including movieclips, pictures and text.
HOW: The installation includes mirrors, holographical 3D elements and multitouch screens to build an interactive exhibit and create an optical illusion for an exceptional user experience. The brief for the visual concept for the screens asked for a drawn map for an Audi world, meaning clean, colour coded and style conform, in which it is easy to find POI’s and control the exhibit through touch.
WHO: Audi, KMS and madhat with support by metron and Schmidhuber & Partner. My part included: Support concept, support interface design, content management.
WHEN: It was about 3 months time for processing, the exhibition was in late summer 2011