atelier by L'Oréal Paris

WHAT: Content Marketing to reach the younger target group with relevant content and become more approachable to the customers. The atelier is a (physical) room with a digital extension where make up addicts are able to meet, talk, learn, get inspired. 

HOW: No advertising but high quality storytelling. The Youtube channel works as a digital home and is connected to other L’Oréal channels. Different storytelling formats focus on the topics beauty, fashion and lifestyle. ‘Me, my look, my way’: Important influencers and brand ambassadors share their personal beauty secrets with the atelier’s host Stefanie Giesinger.